Top Beauty Retail Apps Performance in Colombia: Q2 2025

During the second quarter of 2025, several beauty retail applications in Colombia exhibited diverse performance trends. Here's a closer look at the top five apps based on their weekly downloads and active users.

Natura Latam showed consistent weekly downloads, peaking at about 8.1K in mid-May. The app maintained a robust base of weekly active users, starting at approximately 39.9K and closing the quarter at about 47.6K.

HiBeauty experienced a surge in downloads towards the end of the quarter, reaching over 1K in the final week of June. This indicates a growing interest in the platform among users in Colombia.

Almacén Sandra saw fluctuating download numbers, with a notable spike to 949 in the first week of April. Despite these variations, the app maintained a steady presence in the market.

The app 娜拉美妆 had a significant increase in downloads in the second week of April, reaching 2.9K, before stabilizing to lower figures by the end of the quarter.

Lastly, Oriflame maintained a stable number of weekly active users, averaging around 4.6K throughout the quarter, with downloads peaking at 346 in the opening week.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored further.